Kelly kept me relaxed the whole time. She said that her (Brazilian) waxing method was painless and that it was a slightly longer process (verses going somewhere else and being waxed in 5 minutes). So, I was bracing myself for excruciating pain, Instead, she used this amazing hard wax that smelled like lavender! I've had hard wax before at other places and the experience was horrible, but at Brazil Appeal Waxing, it was truly painless and I have the lowest pain tolerance on earth. Before I would be left red for days following a Brazilian wax, sometimes bleeding, swollen, and sore. I had none of that today. At BAW, it is painless and I only believe this because I experienced it. If you are afraid to take the plunge...do it here!